As the first UX hire at Studio SF, I established and evangelized UX and User Research culture across the studio and with our global partners.

I worked with the UX/UI department to set style guides, usability standards and inclusivity guidelines that maximized the playability of the title while complementing the famous established South Park aesthetic.

Working with game designers and engineers to push the capabilities of the game engine, I was also responsible for the design and much of the in-engine prototyping and menu system implementation for various parts of the game. (Combat HUD, in-world menus, RPG elements, front end menu, etc.)

South Park: TFbW was well received and surpassed 10 million downloads. It is still actively being downloaded and played on Ubisoft+ 8 years after the initial launch.

Roles: Senior UX/UI Designer

Official Site for South Park: TFbW: www.ubisoft.com/en-us/game/south-park/fractured-but-whole

Release Trailer: https://youtu.be/p5iH-uKHmfo

Articles and Reviews:

IGN: https://www.ign.com/articles/2017/10/16/south-park-the-fractured-but-whole-review

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